BLOG ARTICLES

What is a business plan? What structure does a business plan have and what are its key elements? How is a business plan composed in practice?

What is a marketing strategy? How to develop a marketing strategy? What factors should be taken into account in the process of marketing strategy elaboration?

What is a marketing plan? What is the structure of a marketing plan and what elements are essential for success? Does an ideal example of a marketing plan exist?

What is a brand? Why is it important to have a strong brand? What does branding mean for companies? What is brand equity?

What is brand equity? What advantages does brand equity offer? What is the structure of brand equity? How to create brand equity?

What is positioning? How does positioning relate to the concept of brand equity? How to implement step-by-step positioning in practice?

What are secondary associations? What is the significance of secondary associations? What are the sources of secondary associations?

What are the basic elements of a brand? What are the general and specific criteria for selection? How can the elements be combined to maximize the brand equity?

What is a marketing mix? What are the elements of the marketing mix? What factors influence the evolution of the marketing mix?

What are the elements of the marketing mix according to the 4P concept? What are the most common strategies, approaches, and tools for each element of the mix?

What elements are added to the classic 4P marketing mix nowadays? Which concept should be chosen - 4P, 8P, or 12P? Is there really a need for such an extension of the marketing mix?

What is integration of marketing communications? What factors influence the choice of communications for integration? How to integrate marketing communications into a cohesive system?

What are marketing services? How is the marketing services industry beneficial for businesses? Which types of marketing services are in the highest demand?

What is digital marketing? How is digital marketing segmented, and what advantages does segmentation provide? What problems do you need to be prepared for?

What to do after launching a marketing campaign? How to evaluate the effectiveness of a marketing strategy and marketing plan? How to understand if marketing efforts are successful?

What is Performance marketing? What are the advantages of Performance marketing over traditional marketing? What are the key metrics used in Performance marketing?

What is a marketing audit? What is a brand audit? What is a marketing mix audit? How are both types of audits related? Which one is more beneficial for a company's marketing?

What is affiliate or partner marketing? What is the main idea behind affiliate marketing? What are the advantages of using affiliate marketing?

What is marketing audit and marketing monitoring? What is the difference between these two concepts? In which cases should marketing audit be used, and in which cases - monitoring?

What is differentiated marketing? When is differentiated marketing most effective? What problems can arise with differentiated marketing?

What is marketing automation? Which marketing processes can be automated, and which cannot? How will artificial intelligence change marketing automation?

What is viral marketing? What factors and characteristics determine the success of viral marketing? What challenges can arise in its implementation?

What is marketing promotion? Why is the integration of marketing promotion channels important? Is promotion alone sufficient?

What is internet marketing? How do they segment internet marketing directions? What are the main tools used in internet marketing?

What is marketing in business, as a profession, as a scientific discipline? What factors are important when choosing a career in marketing? What skills are needed for successful marketing?

What is content marketing? What types of content are used in content marketing? What are the main communication channels applied in content marketing?

Who is a marketer? What is the significance of the marketing profession for society? Why does an employer need a marketer? How should marketers perceive themselves?

What is email marketing? What advantages does email marketing have over other marketing tools? What issues does the application of email marketing have?

What is conversion marketing? What tools are used in conversion marketing? What challenges need to be avoided during implementation?

What is SMM? What does an effective SMM system consist of? What issues are associated with the use of SMM?

What is the significance of consumer loyalty? What factors influence loyalty? How can one enhance and maintain consumer loyalty?

Why is risk management necessary in business? What are the typical risks for modern businesses? How to counteract risks?

Why is crisis management necessary in business? What crises are typical for businesses? How does crisis management differ from risk management?

What is expert evaluation in business and marketing planning? What methods are applied? What problems arise without professional assistance?

Is marketing relevant during wartime? What changes should be made to the marketing strategy during wartime and a state of war? What should be the communications with society like?

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