ABOUT US
Marketing and Management Solutions for Business
- Effective marketing strategy
- Optimal branding and positioning
- Invincible marketing mix
- Result-oriented marketing plan
- Actionable business plan
Our mission
To support the business planning process, develop marketing strategies, and enhance the effectiveness of clients' marketing efforts through the implementation of modern practices and cost optimization, with the aim of increasing sales, market share, and clients' profitability
Our services
STRATEGIC MARKETING
- Marketing Strategy
Development of an optimal marketing strategy for a business based on market analysis, competitive environment, and the application of modern marketing and sales practices - Marketing Mix
Development of an integrated marketing system based on the 8P concept, taking into account industry-specific features, optimal marketing practices, and own resources of the client - Marketing Plan
Comprehensive development of a marketing plan, including market analysis, marketing strategy, brand platform, positioning, and marketing mix according to the 8P concept
DIGITAL MARKETING
- Online Advertising
Setting up and managing advertising in the Google search network and/or in social media platforms Facebook, Instagram, YouTube, TikTok for quick customer acquisition with online advertising - SEO
Creating or auditing a client's website promotion plan for Google organic search and managing its implementation to position the website at the top of organic search - Digital Ecosystem
Audit, creation, and support of an integrated promotion system for the client in the digital environment, including website, social media pages, messengers, etc.
BRANDING
- Brand Platform
Studying the target audience, identifying parity and differentiation points, developing a list of attributes and advantages necessary for promoting the client's brand - Positioning
Integration of the brand platform into the basic elements of the brand (name, logo, slogan, mission, history, value proposition) and into the system of marketing communications - Brand Loyalty
Studying the current level of loyalty, evaluating consumer perception, identifying points of negativity, and developing a program for maintaining and increasing brand loyalty
GENERAL MANAGEMENT
- Business Plan
Professional development of a business plan for new or existing enterprises, businesses, and projects that lack in-house expertise in analysis, marketing, sales, planning, etc. - Expert Evaluation
Evaluation of the business plan, marketing plan, marketing strategy, or marketing mix developed by the client with identifying problematic areas and providing recommendations for improvement - Risk Management
Assessment of potential risks for the enterprise, development of internal (instructions, processes) and external (insurance, legal protection) mechanisms for minimization and counteraction
our people
Independent team of professional marketers
Each team member has at least 15 years of experience in marketing development, brand management, and business planning in small, medium, or large companies
Our expertise
- > 30 industries
Services, production, retail, etc. - > 200 clients
Small, medium and large businesses - > 250 projects
Marketing and business planning
our advantages
Unique methods of marketing, brand management, and business planning
Own methods of marketing plan development and audit based on proper metrics and KPIs, competition analysis, and many years of experience of the team
Our solutions
- CompMar℠
Competition Driven Marketing Mix - a methodology for developing, auditing, or supporting a client's marketing and brand management in conditions requiring overcoming strong market competition - TagMar℠
Target Audience Marketing Mix - a methodology for developing, auditing or supporting marketing and brand management of the client with the aim of attracting and retaining small and hard-to-reach target audiences - FixMar℠
Fixed Assests Marketing Mix - a methodology for developing, auditing or supporting marketing and brand management based on the capabilities of fixed assets and other limited resources of the client
OUR PRICES
Flexible price
policies
An individual approach to pricing based solely on the actual needs of the customer, market complexity, and competitive environment
Our tariffs
- Fixed
The fixed fee is applied in cases when the service involves creating a final result in the form of developed business plan, marketing strategy, brand platform, positioning, and marketing mix, provided that the complexity and fee of the service can be approximately determined in advance - Gradual
Gradual payment is applied when it is impossible to determine in advance the areas of service that will require attention and to estimate the future volume of necessary services. The client gradually approves areas of efforts based on their relevance and pays step-by-step - Subscription
Subscription servicing is relevant for clients who require constant marketing support in their day-to-day business activities, as well as rapid response to challenges and threats. The subscription tariff involves regular monthly payments of a fixed amount, regardless of the volume of services
More information
Visit our blog for articles
by our own experts
Learn how to develop a business plan or marketing plan, what marketing support your business needs, what are the most effective marketing practices, etc.
Our articles
Business plan: structure and recommendations
What is a business plan? What structure does a business plan have and what are its key elements? How is a business plan composed in practice?
Marketing strategy - definition and development
What is a marketing strategy? How to develop a marketing strategy? What factors should be taken into account in the process of marketing strategy elaboration?
Marketing plan: structure and recommendations
What is a marketing plan? What is the structure of a marketing plan and what elements are essential for success? Does an ideal example of a marketing plan exist?
Brand and branding in modern marketing
What is a brand? Why is it important to have a strong brand? What does branding mean for companies? What is brand equity?
Brand equity as a central element of a marketing mix
What is brand equity? What advantages does brand equity offer? What is the structure of brand equity? How to create brand equity?
Positioning as a method of building brand equity
What is positioning? How does positioning relate to the concept of brand equity? How to implement step-by-step positioning in practice?
Integration of secondary associations into brand positioning
What are secondary associations? What is the significance of secondary associations? What are the sources of secondary associations?
Basic brand elements: name, domain, logo, slogan, character, and others
What are the basic elements of a brand? What are the general and specific criteria for selection? How can the elements be combined to maximize the brand equity?
Evolution of the marketing mix from 4P to 12P
What is a marketing mix? What are the elements of the marketing mix? What factors influence the evolution of the marketing mix?
How to develop a marketing mix - classic 4P concept
What are the elements of the marketing mix according to the 4P concept? What are the most common strategies, approaches, and tools for each element of the mix?
Additional elements of the marketing mix - the concepts of 8P, 12P
What elements are added to the classic 4P marketing mix nowadays? Which concept should be chosen - 4P, 8P, or 12P? Is there really a need for such an extension of the marketing mix?
