SERVICES
STRATEGIC MARKETING SERVICES
- Marketing StrategyDevelopment of an optimal marketing strategy for a business based on market analysis, competitive environment, and the application of modern marketing and sales practices
More about marketing strategy... - Marketing MixDevelopment of an integrated marketing system based on the 8P concept, taking into account industry-specific features, optimal marketing practices, and own resources of the client
More about marketing mix.. - Marketing PlanComprehensive development of a marketing plan, including market analysis, marketing strategy, brand platform, positioning, and marketing mix according to the 8P concept
More about marketing plan...
MARKET AND COMPETITION ANALYSIS
MATCHING RESOURCES WITH NEEDS
STRATEGY DEVELOPMENT
TOOL SELECTION AND MARKETING MIX CREATION
IMPLEMENTATION PLANNING AND EFFECTIVENESS CONTROL
MARKET AND COMPETITION ANALYSIS
MATCHING RESOURCES WITH NEEDS
STRATEGY DEVELOPMENT
TOOL SELECTION AND MARKETING MIX CREATION
IMPLEMENTATION PLANNING AND EFFECTIVENESS CONTROL
DIGITAL MARKETING SERVICES
- Online AdvertisingSetting up and managing advertising in the Google search network and/or in social media platforms Facebook, Instagram, YouTube, TikTok for quick customer acquisition with online advertising
- SEOCreating or auditing a client's website promotion plan for Google organic search and managing its implementation to position the website at the top of organic search
- Digital EcosystemAudit, creation, and support of an integrated promotion system for the client in the digital environment, including website, social media pages, messengers, etc.
EXPERTISE IN ALL ASPECTS OF DIGITAL CHANNEL PROMOTION
ADVERTISING
SEO
CREATION OF EFFECTIVE DIGITAL ECOSYSTEM
BRANDING SERVICES
- Brand PlatformStudying the target audience, identifying parity and differentiation points, developing a list of attributes and advantages necessary for promoting the client's brand
More about brand platform... - PositioningIntegration of the brand platform into the basic elements of the brand (name, logo, slogan, mission, history, value proposition) and into the system of marketing communications
More about positioning... - Brand LoyaltyStudying the current level of loyalty, evaluating consumer perception, identifying points of negativity, and developing a program for maintaining and increasing brand loyalty
More about brand loyalty...
CONSUMER PERCEPTION STUDY AND MARKET SEGMENTATION
TARGET AUDIENCE IDENTIFICATION AND BRAND PLATFORM CREATION
MARKET POSITIONING DEVELOPMENT
CREATION OF MECHANISMS FOR CONSUMER RETENTION AND ACTIVE LOYALTY
CONSUMER PERCEPTION STUDY AND MARKET SEGMENTATION
TARGET AUDIENCE IDENTIFICATION AND BRAND PLATFORM CREATION
MARKET POSITIONING DEVELOPMENT
CREATION OF MECHANISMS FOR CONSUMER RETENTION AND ACTIVE LOYALTY
MANAGEMENT SERVICES
- Business PlanProfessional development of a business plan for new or existing enterprises, businesses, and projects that lack in-house expertise in analysis, marketing, sales, planning, etc.
More about business plan... - Expert EvaluationEvaluation of the business plan, marketing plan, marketing strategy, or marketing mix developed by the client with identifying problematic areas and providing recommendations for improvement
More about expert evaluation... - Risk ManagementAssessment of potential risks for the enterprise, development of internal (instructions, processes) and external (insurance, legal protection) mechanisms for minimization and counteraction
More about risk management...
EXPERTISE IN ALL ASPECTS OF BUSINESS AND PROJECT ACTIVITIES
BUSINESS PLAN DEVELOPMENT
AUDIT AND EVALUATION
ISSUE IDENTIFICATION AND SOLUTION PROVISION
Popular blog articles
Business plan: structure and recommendations
What is a business plan? What structure does a business plan have and what are its key elements? How is a business plan composed in practice?
Marketing strategy - definition and development
What is a marketing strategy? How to develop a marketing strategy? What factors should be taken into account in the process of marketing strategy elaboration?
Marketing plan: structure and recommendations
What is a marketing plan? What is the structure of a marketing plan and what elements are essential for success? Does an ideal example of a marketing plan exist?
Brand and branding in modern marketing
What is a brand? Why is it important to have a strong brand? What does branding mean for companies? What is brand equity?
Brand equity as a central element of a marketing mix
What is brand equity? What advantages does brand equity offer? What is the structure of brand equity? How to create brand equity?
Positioning as a method of building brand equity
What is positioning? How does positioning relate to the concept of brand equity? How to implement step-by-step positioning in practice?
Integration of secondary associations into brand positioning
What are secondary associations? What is the significance of secondary associations? What are the sources of secondary associations?
Basic brand elements: name, domain, logo, slogan, character, and others
What are the basic elements of a brand? What are the general and specific criteria for selection? How can the elements be combined to maximize the brand equity?
Evolution of the marketing mix from 4P to 12P
What is a marketing mix? What are the elements of the marketing mix? What factors influence the evolution of the marketing mix?
How to develop a marketing mix - classic 4P concept
What are the elements of the marketing mix according to the 4P concept? What are the most common strategies, approaches, and tools for each element of the mix?
Additional elements of the marketing mix - the concepts of 8P, 12P
What elements are added to the classic 4P marketing mix nowadays? Which concept should be chosen - 4P, 8P, or 12P? Is there really a need for such an extension of the marketing mix?
