If a business either offers a niche product for a limited number of clients, is oriented towards target audiences that are difficult to attract, or works with hard-to-reach audiences, then the marketing strategy is built around creative elements of positioning and a marketing mix. This entails, on one hand, expanding communication channels to attract a greater number of hard-to-reach clients, and on the other hand, creating a strong loyalty program to retain them.
The TagMar℠ solution is relevant for any business whose potential client base is either small or difficult to access through conventional communication channels, or challenging to persuade and attract to make a purchase.
Indeed, many businesses are limited in their ability to increase revenue due to the peculiarities of products or services that are aimed at relatively small or difficult-to-promote markets. Revenue growth in such cases is possible through creative re-positioning of the business using our unique TagMar℠ strategies and a marketing mix focused on innovations in communication components and a developed multilevel customer loyalty system.
Examples of such businesses include workshops of exclusive goods, fitness clubs, psychological consulting, sensitive medical practices, consulting services, innovative enterprises, etc.